China Cross-Border E-Commerce Conference 2026

The only event connecting you to 100,000+ Chinese marketplace sellers in just 2 weeks

Introduce you to over 100,000 sellers in China

Meet over 1,200 sellers in-person during your tour 

Visit 6 cities in China where most sellers are located

Join 3 big events to promote your business

History of Hui Summit

The Hui Summit TM, initiated by Shenzhen Hui Internet Software Technology Ltd in 2016, swiftly evolved into an annual gathering that drew participation from thousands of Cross-border E-Commerce marketplace sellers across China and various platforms worldwide.


Starting in July 2023, we embarked on a mission to facilitate the integration of professional service providers from overseas into the Chinese market. Our objective was to assist them in introducing their services, SaaS tools, and expertise to Chinese sellers while fostering trust and rapport. However, the initiative garnered significant attention from marketplaces, social platforms, and even US brand owners and sellers. They recognized the tour as an exceptional opportunity to connect with Chinese customers, manufacturers, and grasp the essence of Chinese business culture.


Each leg of the tour typically spans 10-15 days, during which participants traverse mega-cities, engage in events of varying scales, and leverage these platforms to promote their businesses or engage with prospective partners in China.

Let 100,000 Sellers in China Get to Know Your Services and Tools

Tens of thousands of Chinese sellers on Amazon, Shopify, TikTok, Temu and other cross-border eCommerce platforms actively follow our social media channels on WeChat, Douyin, Xiaohongshu (Little Red Book), Baidu, and more. By joining Hui Summit, you will gain direct access to over 100,000 engaged sellers, amplify your brand presence, and accelerate the sales of your services in the rapidly growing Chinese market.

Hui Summit 2026

Celebrating 11 Years of Innovation and Connection

Save Time And Money

Shenzhen Summit

(Guangdong Province)

May 11, 2026

Shenzhen is a global hub for technology, manufacturing, and cross border eCommerce. It is the headquarters of Tencent, the parent company of WeChat and Weixin Pay, and home to leading global brands such as DJI and Insta360. As the world’s leading center for cross border eCommerce sellers and brands, with a highly developed supply chain and strategic proximity to Hong Kong, Shenzhen serves as a key gateway for businesses expanding into international markets.

Become A Makeup Artist

Hangzhou Summit

(Zhejiang Province)

May 14, 2026

Hangzhou is a leading innovation and digital commerce hub in China. It is the headquarters of Alibaba, one of the world’s largest eCommerce and technology companies, and home to a thriving ecosystem of digital platforms, fintech, and AI driven enterprises. As a pioneer in online retail and smart logistics, Hangzhou plays a critical role in shaping global eCommerce trends and serves as a strategic center for brands and sellers expanding into international markets.

Learn With Experts

Nanjing Summit

(Jiangsu Province)

May 18, 2026

Nanjing is a historic and influential city that served as the capital of China for hundreds of years. It is also recognized as the city where SHEIN was founded, reflecting its connection to the rise of global digital fashion and cross border eCommerce. With a strong academic foundation, advanced manufacturing capabilities, and strategic location within the Yangtze River Delta economic zone, Nanjing is emerging as an important hub for technology driven brands and businesses expanding into international markets.

Hui Summit 2026 Marketplace Speakers

5 Ways to Let Over 1,200 Sellers Understand Your Business at in-person events

  • One-on-One Meeting

  • Private Meetings

  • More

  • Keynote Speeches *

  • Boothes

  • Featured Events

Meet Over 1,200 Chinese Sellers in 10 Days

Who Should Join Hui Summit?

Grow Your E-Commerce Business in 10 Days

Sell to Chinese Sellers

SaaS companies

Service providers

Marketplaces

Social platforms

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Source from China

Marketplace sellers

Brand Owners

Retailers

Distributors

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Work with Chinese Sellers

Find Amazon Experts

Find Video Producers

Find Influencers in China

Find Live Shopping Experts

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